Nike has increased its focus on direct-to-customers strategy and cancelled its contract with Amazon to be able to collect its customer data. Nike targets US consumers with their branded products more than any other nation in the world today. Forced overtime and labor law violations in numerous countries without acknowledgment may drive even more people away form the brand. The three components of Nike’s Triple Double Strategy sound nice on the surface, but one has been recently proving more profitable than the others. To succeed in social currency, brands focus on initiatives that help consumers manage their lives more effectively and efficiently. • List of NKE Customers In fact, Nike’s ads rarely, if ever, mention their products at all. Mainly Adidas targets young consumers between 14 – 40 years of age group. It has an extensive social networking presence as a brand, with over 12 million people liking their Facebook page and over 1 million people following them on Twitter. … In terms of fitness market growth, this is an increase of 1 million members since 2019 (a slower growth rate than previous years). The company is targeting $7 billion in women’s gear sales by fiscal 2017. GENDER Female; 45% Male; 55% 4 SEGMENTATION, TARGETING AND POSITIONING STRATEGY OF NIKE & BYING DECISION ANALYSIS It must be stressed that Nike does not segment the marketplace based on ethnic background including nationality, race and religion in order to group the consumers. Nike ranks second with consumers ages 45 to 65, third with consumers ages 25 to 44 and fifth with consumers ages 18 to 24. This timeline shows Nike's revenue in Greater China from 2009 to 2020, by segment. 50%+ Pinners live outside the US. Nike didn’t build its loyal fan base by harping on its iconic waffle shoes. Despite all of these emphasis points, Nike is still only ranked #5 as a brand with consumers in the core 18-24 age demographic. New, Figures and insights about the advertising and media world, Industry Outlook That was easy for consumer to purchase anywhere. The company targeted athletes and their need for quality affordable shoes. They have the worst customer service and quite clearly do not give a damn about there customer service I ordered a tech fleece. 71% of Pinterest users are f emales. 70 % of Pinterest users have a college degree. Nike's North American revenue 2009-2020, by segment, Nike's revenue in Greater China 2009-2020, by segment, Nike's revenue in Asia Pacific & Latin America from 2016 to 2020, by segment, Footwear segment revenue of Nike, Adidas & Puma 2010-2019, Forecast of Nike's global market share in athletic footwear 2011-2025, Nike and adidas' share of the footwear market as of 2017, by region, How many global employees Nike has 2009-2020, Number of Nike's retail stores in the U.S. 2009-2020, Facebook: number of monthly active users worldwide 2008-2020, Smartphone market share worldwide by vendor 2009-2020, Number of apps available in leading app stores 2020, Global apparel and footwear retail sales in 2019, Retail sales of the global apparel and footwear market 2017-2030, Size of the global sports market in 2018 and 2023, by product category, Sports market share worldwide in 2018, by country, Global sales of the top performance apparel, accessories, and footwear companies 2019, Global sales growth forecast of top athletic wear companies 2020, Value of the leading global apparel brands 2020, Global market shares of the leading apparel brands in 2017, Global gross profit of Nike from 2014 to 2020, Domestic sales share of Nike worldwide from 2016 to 2020, Global revenue of Nike from 2016 to 2020, by sales channel, Global revenue share of Nike in 2020, by product type, Global revenue of Nike from 2016 to 2020, by product category, Nike's revenue worldwide 2017-2020, by region, Nike's revenue in EMEA 2016-2020, by segment, Number of Nike's non-U.S. retail stores 2009-2020, Nike's marketing expenses worldwide from 2014 to 2020, The adidas Group's net sales worldwide from 2000 to 2019, Global share of adidas retail sales in 2019, by region, Share of adidas' net sales worldwide in 2019, by product type, Share of Puma's sales worldwide in 2019, by region, Share of Puma's consolidated sales worldwide in 2019, by product category, Under Armour's net revenue worldwide 2008-2019, Under Armour's net sales share worldwide in 2019, by region, Under Armour's net sales share worldwide in 2019, by product category. The white population in the U.S. is 75% -- but they comprise only 67% of Nike's customers. We should always put our ads where they are going to be seen by our target audience and clearly Nike wanted to use demographic marketing to talk about their brand to women. market share of the global apparel market. This is reflected in our ongoing commitment to creating an environment focused on … Even in a down year, women are the largest demographic across all age ranges. You must also be legendary in everything you do. The Super Bowl is 46% female. Sales of women's gear rose 15% last year, or 20% in constant currency, as Nike continues to invest in the fairer sex. Many brands like … 34% of Users aged 18-29 in the US uses Pinterest. Nike, the number one manufacturer of footwear and apparel, has become a household name on the same level as mogul companies McDonald’s, Coca-Cola and Budweiser. Get in touch with us. • Nike targets households and teens that have a particular desire to … The most important key figures provide you with a compact summary of the topic of "Nike" and take you straight to the corresponding statistics. The glory days of athlete partnerships with Michael Jordan and other top superstars has not been replicated in recent years, which means Nike is fueled by the brand loyalty it generated over 20 years ago in some instances. As sports industry analyst Matt Powell noted in a tweet (hat tip to Business Insider): "Old angry white guys are not a core demographic for Nike." Its swoosh symbol is easily recognized by everyone. Today we think of Nike as a sports-brand outfitter, but one that encourages us all to strive to victory. The company also targets basketball fans with a campaign involving player Kobe Bryant. 34% of Pinterest users are 18-29 years old. 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