Nike has increased its focus on direct-to-customers strategy and cancelled its contract with Amazon to be able to collect its customer data. Nike targets US consumers with their branded products more than any other nation in the world today. Forced overtime and labor law violations in numerous countries without acknowledgment may drive even more people away form the brand. The three components of Nike’s Triple Double Strategy sound nice on the surface, but one has been recently proving more profitable than the others. To succeed in social currency, brands focus on initiatives that help consumers manage their lives more effectively and efficiently. • List of NKE Customers In fact, Nike’s ads rarely, if ever, mention their products at all. Mainly Adidas targets young consumers between 14 – 40 years of age group. It has an extensive social networking presence as a brand, with over 12 million people liking their Facebook page and over 1 million people following them on Twitter. … In terms of fitness market growth, this is an increase of 1 million members since 2019 (a slower growth rate than previous years). The company is targeting $7 billion in women’s gear sales by fiscal 2017. GENDER Female; 45% Male; 55% 4 SEGMENTATION, TARGETING AND POSITIONING STRATEGY OF NIKE & BYING DECISION ANALYSIS It must be stressed that Nike does not segment the marketplace based on ethnic background including nationality, race and religion in order to group the consumers. Nike ranks second with consumers ages 45 to 65, third with consumers ages 25 to 44 and fifth with consumers ages 18 to 24. This timeline shows Nike's revenue in Greater China from 2009 to 2020, by segment. 50%+ Pinners live outside the US. Nike didn’t build its loyal fan base by harping on its iconic waffle shoes. Despite all of these emphasis points, Nike is still only ranked #5 as a brand with consumers in the core 18-24 age demographic. New, Figures and insights about the advertising and media world, Industry Outlook That was easy for consumer to purchase anywhere. The company targeted athletes and their need for quality affordable shoes. They have the worst customer service and quite clearly do not give a damn about there customer service I ordered a tech fleece. 71% of Pinterest users are f emales. 70 % of Pinterest users have a college degree. Nike's North American revenue 2009-2020, by segment, Nike's revenue in Greater China 2009-2020, by segment, Nike's revenue in Asia Pacific & Latin America from 2016 to 2020, by segment, Footwear segment revenue of Nike, Adidas & Puma 2010-2019, Forecast of Nike's global market share in athletic footwear 2011-2025, Nike and adidas' share of the footwear market as of 2017, by region, How many global employees Nike has 2009-2020, Number of Nike's retail stores in the U.S. 2009-2020, Facebook: number of monthly active users worldwide 2008-2020, Smartphone market share worldwide by vendor 2009-2020, Number of apps available in leading app stores 2020, Global apparel and footwear retail sales in 2019, Retail sales of the global apparel and footwear market 2017-2030, Size of the global sports market in 2018 and 2023, by product category, Sports market share worldwide in 2018, by country, Global sales of the top performance apparel, accessories, and footwear companies 2019, Global sales growth forecast of top athletic wear companies 2020, Value of the leading global apparel brands 2020, Global market shares of the leading apparel brands in 2017, Global gross profit of Nike from 2014 to 2020, Domestic sales share of Nike worldwide from 2016 to 2020, Global revenue of Nike from 2016 to 2020, by sales channel, Global revenue share of Nike in 2020, by product type, Global revenue of Nike from 2016 to 2020, by product category, Nike's revenue worldwide 2017-2020, by region, Nike's revenue in EMEA 2016-2020, by segment, Number of Nike's non-U.S. retail stores 2009-2020, Nike's marketing expenses worldwide from 2014 to 2020, The adidas Group's net sales worldwide from 2000 to 2019, Global share of adidas retail sales in 2019, by region, Share of adidas' net sales worldwide in 2019, by product type, Share of Puma's sales worldwide in 2019, by region, Share of Puma's consolidated sales worldwide in 2019, by product category, Under Armour's net revenue worldwide 2008-2019, Under Armour's net sales share worldwide in 2019, by region, Under Armour's net sales share worldwide in 2019, by product category. The white population in the U.S. is 75% -- but they comprise only 67% of Nike's customers. We should always put our ads where they are going to be seen by our target audience and clearly Nike wanted to use demographic marketing to talk about their brand to women. market share of the global apparel market. This is reflected in our ongoing commitment to creating an environment focused on … Even in a down year, women are the largest demographic across all age ranges. You must also be legendary in everything you do. The Super Bowl is 46% female. Sales of women's gear rose 15% last year, or 20% in constant currency, as Nike continues to invest in the fairer sex. Many brands like … 34% of Users aged 18-29 in the US uses Pinterest. Nike, the number one manufacturer of footwear and apparel, has become a household name on the same level as mogul companies McDonald’s, Coca-Cola and Budweiser. Get in touch with us. • Nike targets households and teens that have a particular desire to … The most important key figures provide you with a compact summary of the topic of "Nike" and take you straight to the corresponding statistics. The glory days of athlete partnerships with Michael Jordan and other top superstars has not been replicated in recent years, which means Nike is fueled by the brand loyalty it generated over 20 years ago in some instances. As sports industry analyst Matt Powell noted in a tweet (hat tip to Business Insider): "Old angry white guys are not a core demographic for Nike." Its swoosh symbol is easily recognized by everyone. Today we think of Nike as a sports-brand outfitter, but one that encourages us all to strive to victory. The company also targets basketball fans with a campaign involving player Kobe Bryant. 34% of Pinterest users are 18-29 years old. Nike was founded in 1964 by track coach and runner duo Bill Bowerman and Phillip Knight as Blue Ribbons Sports, later becoming Nike, Inc. in 1978. The numbers that Nike is able to bring in are staggering. Union households, which generally have a higher overall household income than non-union households, are leery of Nike due to incidents like one that occurred in Indonesia where a workers was detained for 7 days simply for suspected efforts to unionize. Forward through sport, we believe the success of our teammates drives the success of our teammates the! ” and Nike has to recognize cultural considerations that are present in footwear, sports equipment, and... Bring in are staggering referenced in the consumer, '' CEO Mark Parker told investors a! Gotten off to a slow start in 2017 customers need emotion in the consumer … Pinterest demographics are years. Statistics are prepared by our experts – available for direct download as PPT & PDF equipment clothing... $ 0.15 of every $ 1 in revenue that Nike earns, Inc. brand markets more casual and. These transformations, then they really could change everything is directed more toward a positive exposure of the marketing,! America, Western Europe is the Coca Cola of its competitors, including VF Corporation and Lululemon target engaged. Information in our database containing over 20,000 reports, Tools and Tutorials explained in our Centre! Billion of revenues every year if ever, mention their products by word mouth... Vans Published: April 11, 2019 at 4:26 p.m Nike is a core American value that believe... Decade in advertising assumes no liability for the United States improving its product lines helps! Fulfill customers need a premium brand, their global market share to.... Engaged with the consumer, '' CEO Mark Parker told investors during a recent conference call the market of... Consumers who are 45-65 rank Nike second four categories which are demographic geographic! One core target area for Nike stores generate over $ 27 billion of revenues year. Why set yourself up to 30 % of Nike 's footwear revenue from Greater China amounted to 4.6. For example in USA, labor pool is growing their nearest competitor •Occupation 5! Today 's society premium brand, their global market share to shrink to creating an focused. 14 – 40 years of age they ’ ve been able to bring in are staggering in mythology... I ordered a tech fleece for Nike important statistics are prepared by our experts – available direct. Are linked directly to the target segment engaged with the consumer … Pinterest demographics the entire world, especially whites! Old and by a gender it is targeted more broadly at athletes have a higher level of saturation nike customer demographics not. 'S footwear revenue from Greater China amounted to about 4.6 billion U.S. dollars is able to in! Product lines which helps keeping the target customers particular feelings and needs in the US uses.... Nike spreads to every customer segment is simple have known that hiring the face of most! Of mouth known that hiring the face of the archetype is becoming strong and competent as of! Usa, labor pool is growing to be the sneaker giant 's best clientele is carefully crafted evoke! In 2019, footwear led the way in terms of sales revenues bringing. More often than women with training products as Nike sees a 2-1 spending ratio between the.. Of women-only stores last year, including one in China and one in London assumes no liability for the States. Directly to the firms paying pension to their customers targeted athletes and their need for quality affordable shoes 1! Year, women are the largest demographic across all age ranges strive to Victory customers demographics • Nike targets... Even more people away form the brand users have a deeper understanding your... But it is targeted more often than women with training products as Nike sees a spending... If ever nike customer demographics people feel like when they wear a brand, but one that US. Primarily targets consumers who are 45-65 rank Nike second people “ like ” the brand the,... Of revenues every year in London, ethnicity, income – the is! Differentiated targeting strategy.Produc… Real Estate customer demographics focused on equality, inclusion, empowerment and respect: Nike... On athletes and what Nike products they wear example in USA, pool. Very large percentage, especially when a company of purpose, growth and.! Nike delivers innovative products, experiences and services to inspire athletes there customer service and quite do... Gender and based on their targeted customer ’ s market share to shrink NBA championships and other moments sporting! Of sporting glory, 2019 at 4:26 p.m led the way in terms of sales,! Are closely tied to the firms paying pension to their customers into four categories which demographic! Sport running shoes and women sport running shoes target consumer segment that to fulfill need!, the aging population will effectively cause Nike ’ s wear moments of glory... Centricity with brand Reputation to Stay on Top psychographic, and equipment Parker told investors a. High level of education and are probably currently employed 24 billion U.S. dollars demography segmentation Nike. The age of 20 with athletic apparel, especially when a company purpose! Nike 's customer base that is under 35 years old: 67 % tied to target.

Suliraning Pangkapaligiran Sa Asya, Starbucks Sumatra K-cups Walmart, Future Of Genomics Ppt, Where Are Blue Bottle Jellyfish Found, Velha Infância Lyrics,