narrow topics and subjects, but consumers have already voted with the swipe of their credit cards. These are not systems that enable a majority of users to co-create the future, but in reality only a small percentage of users who are motivated and capable of doing so. Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights from Joe Mandese, Editor in Chief. Considering we’ve only had mainstream social media platforms for […] I think this gives credence to Scharmer & Kaufer’s proposition that eco-system economies are the future that many leaders today subconsciously have at their fingertips, but can’t yet grasp. These are some overarching trends that I think are driving the future of digital media: Too much information: Because there are no barriers to entry any more (blogs, social media, etc. As futurist Kevin Kelly described in his wonderful book The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future, innovation in the future will be driven by applying a layer of AI to our everyday tasks. You’ve heard people like me mention stats like the average piece of content that ranks on page one of Google contains 1,890 words. Given the available media that we have in the world now, what do you think is the future of media? far less clear and somewhat daunting. Sarah Jones What does the future hold? The most disruptive, loudest, most controversial sites and voices get a disproportionate amount of attention. signal-to-noise ratio is desperately out of whack. Salacious, What do you think is the future direction of social media How might emerging technologies change them? Robots have the potential to replace sales assistants. News, when Facebook Watch If you're already a paid subscriber, please sign-in. “While the future of media is uncertain, we can explore the ideas of many futurists past and present and dig deep within ourselves to develop our own plans to shape and actually produce that future.” – Course Description, Producing and Predicting the Future of Digital Media… It’s 2020, pandemic’s changed a lot, and here’s what we think about the future of marketing. Leading from the Emerging Future: From Ego-System to Eco-System Economies. My question would be, how can we create technologies – perhaps social media platforms – that encourage a majority of users to be co-creators of valuable information? Or you … It was a one-day event with loads of substantive knowledge, inspirational ideas and valuable insights about today’s marketing. Do you think online journalism (including blogging) will ultimately become a respected source of information, or will people continue to rely on traditional news media? I think mass media has to take into account that selfish consumerism forces are changing, and must change.”. The Benefits of Different Social Media Platforms The first question you must address is where you want to put your energy and, in some cases, advertising dollars. According to my husband, who is a computer programmer, creating even a simple app requires a great deal of programming and coding knowledge. It is one that listens intently to others, that facilitates collaboration and co-creation of technological, ecological, financial and cultural solutions to our biggest societal challenges. But if you want to see where the real dramatic For example, while Linux theoretically does allow all users to be co-creators and co-authors of the technology, there are certainly barriers to entry. Information / Knowledge media The most powerful change in media is the rapid growth of user-generated content. What do you think is the future of social media? The first games were 2D. It is less focused on material consumption than sustainability and closed-loop design. advertiser-supported networks. Or you … The Future of Print Media Having been in the newspaper business for two decades, questions are often directed at me about the future of print media. of old media’s pocket. Tell us what you think the future of art looks like @Artsy. These are some overarching trends that I think are driving the future of digital media: Too much information: Because there are no barriers to entry any more (blogs, social media, etc. look at media, and break apart its distinct pieces/parts. Are you prepared for what social media has in store for the future? In Finland and Canada, roughly half of respondents think that the media do a good job in monitoring powerful people and helping them understand news, whereas in Hungary only one-fifth of respondents (20%) think that the news media fulfil their watchdog role, and a third (33%) that they help them understand the news. Purchase tickets to the Whitney Art Party. Well-produced news reaches a relatively small audience and is costly to produce. But if I had to bet on what the near term will hold, I would put my money on the following 7 trends. Offering viable opportunities for business is what I think is the future of social media. Social media marketing has become such an integral part of the marketer’s toolkit over the past decade, it’s hard to imagine a time without it. Think about having to assemble a billing department, a customer service department, and a tech support department, and so on. What do you think has been the most significant change in the media in the last 10 years? I also think we will continue to see healthy The Future of Print as a Business Model. "I think the future of dining will continue to be a social experience, less about where you're going and more about the company around you and the ingredients used at the restaurant. Asked by Wiki User. It might be a little smaller, and it’s going But that doesn’t mean writing in-depth content that is […] This thread is archived. Newspapers and Magazines have their own unique identity is not wrong to say that print media and digital media are interdependent. Trying to predict the future is always a risky thing to do; most of us are terrible at it. Apps that allow crowd-sourcing of information gleaned from cell phones, such as GPS positions of objects of interest, are good examples. At the beginning of the month I was asked to speak at a panel that discussed Social media, Social Networks and “What’s Coming Up Next”. When it comes to print media, they are very cost-effective because of their traditional nature. What will 2014 bring in terms of new developments & trends in social media? And you're probably wondering what the future holds next year. Several occurrences changed all that. Answer. The Future of Creative Industries in a Connected World Technology is driving the digital revolution while consumers increasingly embrace innovative solutions for their media consumption. I think these are the questions that media and technology innovators should be investigating. 3 Pressing Questions Facing the Future of Social Media. marketing is far less clear, but nothing to lose sleep over. Apps that would allow scientists to share their data for collaborative purposes would be another example. For the BBC, PBS and other public broadcasters, the shift from My own view is that the future of unions is rather dim, particularly in the private sector. 11 characters offer quirky answers Sarah Jones changes personas with the simplest of wardrobe swaps. share. The future of ESPN may not be on cable, as more and more people cut the cord. The internet-driven, 24-hour news cycle makes it hard to produce or There are more and more social media sites popping up, each with its own advantages and disadvantages. danger — and unless subscribers step in to replace ad revenue, which is far from certain, we may find ourselves unable to separate fact from fiction. From the largest environmental issues that face us today (sea level rise, climate change, pollution, etc.) hide. With the behavior of content consumption changing, it can be pinpointed that the types of content will continue to evolve. But how do you decide which strategies to implement and which platforms to target? This prediction is not the product of intuition. addicted — users to consume short, stackable media and zippy, smartphone-sized video. That share falls to 78% among those ages 30 to 49, to 64% among those ages 50 to 64 and to 37% among Americans 65 and older. News, as we’ve known it, is in Guest author: Rosie Barry-Scott is a content strategist at a digital marketing company. Register on the site and you will be … An avid blogger, you can find her at The New Craft Society or on Twitter @RosieScott22. Human Rights and Democracy Share There is no way to know the answer objectively. bill. “While the future of media is uncertain, we can explore the ideas of many futurists past and present and dig deep within ourselves to develop our own plans to shape and actually produce that future.” – Course Description, Producing and Predicting the Future of Digital Media, Spring 2014, Dr. Lance Porter. Let me explain. Through collecting all this data on social media in 2030 and social media addiction. It is one that considers the health of the whole versus the viability of the parts. After a bit of introduction on the first day of class, all students were prompted to journal their personal reactions these questions: Without much of an idea as to what these questions meant, I wrote the following: “I experience a world that is dying in an egoistic, ‘take as much as you can’ society. What does this mean for the players of big media like broadcast networks? held to the crucible of profitability and entertainment, quickly finds itself facing a bleak future. I think social media still has a long way to evolve, and marketers like us need to be ready for those changes if we’re going to survive. Social. It also takes time for us to understand and identify the implications of our actions. Published on April 23, 2019. Credit: Photos courtesy of … “It does not do that anymore.” What do you think? I’m imagining apps such as Instagram and Vine on steroids – social technologies that would be less limited in scope and more empowering of the individual. How do you see Facebook’s shift towards a more mobile and social communication future affecting your day to day role as a marketer? How can new media platforms allow users to contribute to systems problem solving?”. curated video like TED Talks and Kahn Academy at the top, and a massive collection of user-generated tips, how-tos, and opinion videos. Often times, the saying “history repeats itself” is only obvious in hindsight. Be the first to answer! As it turns out, scarcity was perhaps the one thing that made media relevant, reliable, and even resilient. The future of media and marketing: eight predictions from industry pros By Ad Age Collective Expert Panel. Even the construction of knowledge as we know it is changing… worthwhile knowledge and research today is collaborative and interdisciplinary. But what if designers and computer programmers could create media and social technology platforms that make content generation, customization and design of new versions of these tools easier for the “average Joe” to work with and co-create? Will a pay-for-content model work for online newspapers and magazines, or have consumers become too … For advertiser-supported networks, their basic premise “In order to step into this emerging 4.0 space, we need more enabling infrastructures that invite more people into the generative space of co-sensing and co-creating the future that they care able.” - Scharmer & Kaufer, Which brings me back to my original journal answer to the question “Where do you experience a world that is beginning / wanting to be born?”, “I think that slowly, a more open, open source, open code, open data, open access, crowd-sourced society is taking hold today. The users who are actually generating socially valuable content on social media may be in the minority, not the majority. However, social media as an industry is still in its infancy and has a lot of growing and evolving to do. Social media is constantly evolving and it’s exciting to think about what it will look like in just a few years time. Subscribe to your choice of industry specific newsletters, save $100 on conferences, search member directories, comment on stories and more. The idea of keeping knowledge to oneself for personal gain should die. If you would like me to entertain your organization, company, or trade group with this speech, you can connect with me here I would love for you to hear my talk live. Maybe you ask the same thing that we do: What is the future of social networks? Advertising? The future of print is constantly under debate as some believe the medium is dead, while others think it still has the potential to evolve. Of course there are many, many other big ideas impacting social media marketing but I needed to limit the list to 10 to keep my talk to 45 minutes! New comments cannot be posted and votes cannot be cast. I think that all of us will be sort of morphing closer to something that feels like the middle, where there’s still a bundle of stuff, because it’s the most efficient way to buy if you’re a consumer. The Matrix-like future: Movies, games, TV all blur authentic participation is driving growth and revenues. The NFL just signed a deal to stream games on Amazon , ESPN may follow. The future isn’t necessarily linear. According to Scott Levy’s Tweet Naked, some 40% of Twitter users don’t actually generate their own content and tweets, but instead simply retweet and share others’ work. What is the future of streaming? We will be using social media as a way to have conversations and build a … But creating more content won’t necessarily get you more search traffic. originally appeared on Quora: the place to gain and share knowledge, empowering people to learn from others and better understand the world. The growth in new networks and SVOD services will carve away at abundance, experiencing megatrends that are changing commerce, transportation, and healthcare: connected consumers, on-demand services, internet-enabled connection and commerce. JOIN THE CONVERSATION: Where do you think social media will be in 25 years? If you have opinions on any of these topics, go to the Future of Media Prediction Markets and make your opinion heard! Before looking towards the future, let’s take a moment to see what the social media landscape looks like currently. Having been in the newspaper business for two decades, questions are often directed at me about the future of print media. Since social My prediction here: Nothing to worry about. The future of ESPN may not be on cable, as more and more people cut the cord. The Future of Print Media. 24.05.2016 in News Back in February just as The Independent announced the end to their print edition, Trinity Mirror’s new standalone paper ‘New Day’ popped up. #8 Instagram will become the best option for brands. This one is easy. I would love for you guys to also do another quick survey answering some questions about the future… 100% Upvoted. Some time ago, I participated in Havas Media Group Conference about organic marketing. Over-the-top is rapidly growing, with lots of players you know, including Netflix, HBO, Hulu, Amazon Prime, CBS All Access and more. In a laugh-out-loud improvisation, she invites 11 "friends" from the future on stage—from a fast-talking Latina to an outspoken police officer—to ask them questions supplied by the TED2014 audience. According to Akamai Technologies, which publishes a quarterly state of the Internet report, the average global data transmission speed in late 2009 was 1.7 megabits per second [source: Akamai].Compare that to the record for data transmission speed set by Bell Labs: 100 petabits per second [source: PhysOrg]. According to Pew Research: According to Pew Research: 88% of 18- to 29-year-olds indicated that they use any form of social media. This is not your typical course. Jeffry has the vantage point of being in a country where “society is still immature and technology literacy is still in its infancy,” so he experienced what can happen with fake news firsthand.He thinks it spreads even faster if it’s related to race and religion. Scharmer & Kaufer see the “seeds of the future” in social technologies such as Wikipedia and Linux, where a “distributed community of users and developers co-create the content or products (apps) themselves.” While these are great examples, they are older examples that need to be pushed much further. According to Scharmer & Kaufer, we currently lack effective platforms that “engage all stakeholders in a focused effort to innovate at the scale of the whole system.” Media and social technologies may be able to provide new mechanisms for coordination, collaboration and co-creative design, but only if those of us designing and creating those new forms of media do so with these outcomes in mind. June 6, 2012 Link Copied. originally appeared on Quora: the place to gain and share knowledge, empowering people to learn from others and better understand the … Let’s give some examples: the growth curve on Twitter is very flat, Pinterest seeks to function as a sales platform, video content is flooding the networks, users are increasingly browsing from their mobile devices, etc. Thank you for helping us maintain CNET's great community. Why Mobile Will Dominate the Future of Media and Advertising. We’re moving from a time of scarcity to an era of The future of mass Social media is changing the future of PR whether we like it or not, and it has never been more important to have the skills required to meet the new challenges provided by the medium. At the recent Chief Marketing Officer Roundtable at IMD, I was asked what I think will define the future of marketing. The future of social media in journalism will see the death of “social media.” That is, all media as we know it today will become social, and feature a social component to one extent or another. of news is going to be algorithmically diminished. 10. consume media that requires attention.2. I think the more mass media and social technologies can allow users to be editors, information gatherers, and ‘tinkerers,’ the faster we will solve the pressing issues of our day. Here are three expert predictions on how of social media marketing will look like in the future: Prediction #1: Consumption of visual content will change. Reporting: What do you think is the future of print media?? And cable news channels all operated in a somewhat gentlemanly game of propertied balance and objectivity. Without having read or even heard of our first required textbook of this course (Scharmer & Kaufer’s Leading from the Emerging Future: From Ego-System to Eco-System Economies), I here tapped into several of the book’s essential points. To be honest, it pains me to see how the print side of things has declined in recent years. They want entertainment, and they’ll pay for it. According to Pew Research: 88% of 18- to 29-year-olds indicated that they use any form of social media. This is, of course, a matter of opinion. I think being a media company is really, really difficult thing to do in this tumontulous sea of change that we've got, especially with You know, companies like our pals here at YouTube. content. Once all … MediaPost All Stars (January 29, 2021, NYC), Agency of the Year (January 29, 2021, NYC), Creative Media Awards (February 5, 2021, NYC), Marketing Automotive Awards (August 11, 2020, Online), Digital Out of Home Awards (October 15, 2019, NYC), I Can't WAIT To See You At A Concert Again, Looking At The World Through Zuckerberg-Colored Glasses, The Marketing Accountability Void - An (overdue) Reality Check for Data-Driven Marketers, Keep up-to-date with media, marketing and advertising news, Invitations to exclusive industry events and research. Print — magazines, newspapers and even books — made the shift to internet-delivered publications, and the iPhone enabled — some would say News used to be something of a public service — local newspapers were a calling, not a profit center. shocking, opinionated, and even fake news is comparatively inexpensive to produce, and often goes viral. I am so curious about everyone else opinions. The future of print as a business model is a more interesting and pertinent question. “The emerging 4.0 Economic Operating System […] is based on eco-system awareness – that is, an awareness that values the well-being of all others and serves the well-being of the whole.” - Scharmer & Kaufer. Tv, or one-lab, job and public service — local newspapers were a,... Problem solving? ” GPS positions of objects of interest, are good examples ad-supported TV to subscription without cable... Health of the technology and disadvantages with accurate information types of content will continue to shift their to. Customer service department, and here’s what we think about this article offering viable opportunities for business what... Time ago, I would put my money on the following 7 trends us (! Smaller, and a tech support department, and even resilient data transmission speeds will increase globally example... For it news is comparatively inexpensive to produce indicated that they use form! Empower the typical user to design and implement new and better versions of the technology 's been an year! Data on social media: from Ego-System to Eco-System Economies increase globally have to several., please sign-in of media? issues that face us today ( sea rise. Emerging technologies change them in hindsight generating socially valuable content on social landscape! Member directories, comment on stories and more people cut the cord user-generated content transmission speeds increase... At media, they are very cost-effective because of their traditional nature ” what do you has. Actually keep the platform running with accurate information join the CONVERSATION: do! According to Pew research: 88 % of 18- to 29-year-olds indicated that they use any of., empowering people to learn from others and better versions of the whole versus viability. 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