You need at least a Single Account to use this feature. A superior product could simplify one's daily life. Apple, & Statista. Gratis thuisbezorgd Deskundig advies Gratis afhalen. Samsung The Trends of Apple’s Target Market Demographics. "Share of Apple's Revenue by Product Category from The 1st Quarter of 2012 to The 4th Quarter of 2020. Register in seconds and access exclusive features. The quarterly periods for Apple's fiscal year include the following: early October to late December of the previous year (first quarter), early January to late March of the stated year (second quarter), early April to late June of the stated year (3rd quarter) and early July to late September of the stated year (4th quarter). Overview and forecasts on trending topics, Key figures and rankings about brands and companies, Consumer insights and preferences in various industries, Detailed information about political and social topics, All key figures about regions and countries, Everything you need to know about Consumer Goods, Identify market potentials of the digital future, Technology Market Outlook Revenue was increased by 18% translating to $54.5 billion while profit stood at $13.1 billion. Apple Inc 's Customers have recorded an increase in their cost of revenue by 14.74 % in the 3 quarter 2020 year on year, sequentially costs of revenue grew by 2.22 %, for the same period Apple Inc recorded revenue increase by 1.03 % year on year, sequentially revenue grew by 8.4 %. You only have access to basic statistics. Shop and Learn Plan automatically renews until cancelled. Positioning refers to the selection of the marketing mix that is the most suitable for the target customer segment. As a Premium user you get access to background information and details about the release of this statistic. The company's products and services include the iPhone, iPad, iPod, and Apple Watch. Apple, since it started to develop a brand name, has always come up with unique product. The Company posted quarterly revenue of $58.3 billion, an increase of 1 percent from the year-ago quarter, and quarterly earnings per … Apple Inc Report contains a full analysis of Apple segmentation, targeting and positioning and Apple marketing strategy in general. Then you will be able to mark statistics as favourites and use personal statistics alerts. Apple Inc. is perceived to defy the law of marketing and employ a rather unique marketing strategy where the company’s products are made to suit different end users’ specifications. : +31 / (0)416 782 700 E-mail: info@oerlemans-foods.nl Apple segmentation, targeting and positioning is illustrated in table below. While Apple leads by profits, Samsung leads by market share. The company then builds a product around the experience accordingly. The report also comprises discussions of Apple business strategy, ecosystem and addresses issues of corporate social responsibility. Box 425, 5140 AK Waalwijk, The Netherlands Tel. To help them in this process, they need to analyse and break down the different markets into segmentation categories. Head office Oerlemans Foods Waalwijk B.V. Zijlweg 16 5145 NR Waalwijk The Netherlands P.O. One subscription per Family Sharing group. The marketing strategy of Apple is always unique as well. • List of AAPL Customers Apple TV+ is $4.99/month after free trial. So Apple products offered so many different features that help them to attract different customer segments and on the other hand competitive cost strategy also help them to segment the consumer markets. Apple segmentation, targeting and positioning represents the core of its marketing efforts. Men outnumber women on a 2:1 basis when it comes to purchasing Apple products. Apple stopped reporting unit sales for products, as it wants investors to focus on its Services segment. Speed of service, advanced features and capabilities. The reason for this is that devices such as iPods and iPads are easy to use due to their touch screen quality which is good for children. The report illustrates the application of the major analytical strategic frameworks in business studies such as SWOT, PESTEL, Porter’s Five Forces, Value Chain analysis, Ansoff Matrix and McKinsey 7S Model on Apple. Please create an employee account to be able to mark statistics as favorites. Market segmentation is based on variables such as behavior, demographics (e.g., gender, age, education, and income), geography, and psychographic characteristics, or those based on lifestyle and personality. Competitors. In, Apple, und Statista. Restrictions and other terms apply. • Examining and identifying growth opportunities in the market through the identification of new customers, growth segments, or new product uses. Apple is bekend als fabrikant van de iPhone en iPad, maar er ging een lange geschiedenis aan vooraf . Are you interested in testing our corporate solutions? As soon as this statistic is updated, you will immediately be notified via e-mail. Profit from additional features by authenticating your Admin account. Today, Tim Cook’s efforts to enrich shareholders have resulted in a confusing jumble of devices. Segmentation targeting and positioning of the brand. 4. Segmentation involves dividing population into groups according to certain characteristics, whereas targeting implies choosing specific groups identified as a result of segmentation to sell products. It generally uses lifestyle segmentation as Apple is the most premium brand out there. A paid subscription is required for full access. For the first fiscal quarter of 2020 … The following inconvenient facts must be an affront to the horizontal, commoditized, open, market share zealots. Product positioning and market segmentation go hand in hand with making your product segmentation strategy a success. For Apple’s gaudy performance relative to its industry peers. Statista. New, Everything you need to know about the industry development, Find studies from all around the internet. However, after Tim Cook became CEO, the multinational technology company has been consistently increasing its product ranges shifting from mono-segment type of positioning to multi-segment positioning. Common set of characteristics shared by Apple target customer segment include appreciating design, quality and performance of technology products and services over their prices. Smartphone market share worldwide by vendor 2009-2020, Apple iPhone unit sales worldwide, by quarter, Global market share held by smartphone operating systems, by quarter, Virtual Reality (VR) - statistics & facts, Profit from additional features with an Employee Account. In market segmentation you are forming customer personas that suit the best for your brand. Directly accessible data for 170 industries from 50 countries Apple’s Earning in a Nutshell. Apple has launched three major new product lines since 2001: the iPod (October, 2001); the … Offer good for 3 months after eligible device activation. 1 in 4 people in the 18-34 age demographic express a strong interest in purchasing an Apple product at some point in the next 6 months. As the name implies, multi-segment positioning attempts to target multiple customer segments at the same time with different product or service packages. and over 1 Mio. Product segmentation is when you create different versions of the same product in order to appeal to varying customer groups. Apple products are also useful to young children and kids. These people are adults in the middle class, who are curious about new high tech products. You need a Single Account for unlimited access. Focus on markets with the biggest return on investment. ** Includes revenue from the iTunes Store, the App Store, the Mac App Store, the iBooks Store, AppleCare, Apple Pay, licensing and other services. The 3 Most Important Product Segments for Apple 1) iPhone - 53% of the company's stock value Although iPhone's share in the mobile phone market is … These include Psychographic and behavioral segmentation. For example, most of the times, its products compete with each other rather than with other company’s products. You can only download this statistic as a Premium user. Quick Analysis with our professional Research Service: Content Marketing & Information Design for your projects: Industry-specific and extensively researched technical data (partially from exclusive partnerships). The ideal entry-level account for individual users. There are three major segments which Apple targets. Over time, the growth of Apple has been so much that people … Apple conducts all sorts of research to determine and identify their specific target markets to assist them in their marketing strategies to promote their wide range of products. Share of Apple's revenue by product category from the 1st quarter of 2012 to the 4th quarter of 2020 [Graph]. Apple's revenue share by operating segment 2012-2020, by quarter Sales of the leading 10 consumer electronics retailers in North America 2015-2018 Number of Apple stores in U.S. and Canada 2020 facts. Update, Insights into the world's most important technology markets, Advertising & Media Outlook Apple’s core product, the iPhone, has ranked amongst the top five smartphone vendors in the world since 2009. Apple Inc.'s target market is customers with unique needs when it comes to the purchase of electronic gadgets. Each product within Apple portfolio such as iPad, iPhone, iPad, Apple TV and iWatchis a result of collaboration of product-based groups. Steve Jobs used to brag about how Apple’s product line could fit on a single table. Data calculated by Statista based on product sales figures and overall sales figures. Corporate solution including all features. Geographic: Region: US and international: US and international: US and international: US and international: Density: Urban: Urban 1) iPhone – 53% of the company’s stock value. However, the Services segment does have certain challenges. 1. All of Apple's segments produced higher sales and operating income in … The segment still constitutes only 10% of Apple… The Holiday Quarter in 2012 was an outstanding record for Apple. Under the leadership of late Steve Jobs, Apple mainly used mono-segment type of positioning, appealing to the needs and wants of a single customer segment. product, branded Coke Zero, which is targeted at the health-conscious male segment of the soft drinks market. October 29, 2020. The average age of an Apple customer is 35-44. Cupertino, California — April 30, 2020 — Apple today announced financial results for its fiscal 2020 second quarter ended March 28, 2020. Please do not hesitate to contact me. Learn more about how Statista can support your business. Chart. Apple Inc. Board of Directors consists of eight members with a solid leadership background in a range of industries. Following are the apples segmentation strategy that they are utilizing for iphone: As a Premium user you get access to the detailed source references and background information about this statistic. U.S. smartphone subscriber share by operating platform 2012-2020, by month, iPhone users as share of smartphone users in the United States 2014-2021, Top grossing iOS mobile gaming apps 2020, ranked by daily revenue. Parents can download learning game apps on Apple devices to teach young children and kids. The 3 Most Important Product Segments for Apple. By the first quarter of 2018 (4Q '17 calendar year), this share was at almost 70 percent. Apple produces and sells the following products and services. Apple Card is issued by Goldman Sachs Bank USA, Salt Lake City Branch. *** Includes deferrals and amortization of related non-software services and software upgrade rights. Wearables, Home, and Accessories grew 37% year over year, and last year, posted two straight quarters of 50% growth, impressing Wall Street. * Includes deferrals and amortization of related non-software services and software upgrade rights. (October 29, 2020). Apple's services segment has transformed into the tech giant's second-most important product segment, growing by double digit percentage points … Products iPhone. Accordingly, Apple target customer segment comprise well-off individuals who are willing to pay extra for technology products and services with advanced design, functions and capabilities. ", Apple & Statista, Share of Apple's revenue by product category from the 1st quarter of 2012 to the 4th quarter of 2020 Statista, https://www.statista.com/statistics/382260/segments-share-revenue-of-apple/ (last visited December 19, 2020), Share of Apple's revenue by product category from the 1st quarter of 2012 to the 4th quarter of 2020, Apple's revenue broken down by geographical region 2012-2020, by quarter, Apple's revenue share by geographical region 2012-2020, by quarter, Non-U.S. share of Apple's revenue 2006-2020, Apple's revenue broken down by operating segments 2012-2020, by quarter, Apple's revenue share by operating segment 2012-2020, by quarter, Sales of the leading 10 consumer electronics retailers in North America 2015-2018, Number of Apple stores in U.S. and Canada 2020, Apple iPhone installed base in the U.S. 2016-2019, Apple iPhone smartphone users in the United States 2012-2021, Share of smartphone sales in the United States by vendor 2016-2020, Popular smartphone brands in the U.S. 2020, Market share operating systems U.S. smartphone sales 2013-2019, by month, Smartphone market share in the U.S. 2017 -2020, by model, Market share of tablet device vendors in the U.S. 2019 and 2020, Tablet ownership by brand in the U.S. 2020, Share of tablets by device (Apple iPad/Samsung Galaxy Tab) in North America 2015-2018, Market share of tablet operating systems in the United States 2016-2020, Tablet Apple iOS version market share in the United States 2017-2020, PC unit vendor shipments in the United States 2013-2020, by quarter, PC vendor shipment share in the United States 2013-2020, by quarter, Laptop ownership by brand in the U.S. 2020, Market share held by PC operating systems in the U.S. 2012-2020, by month, eHealth tracker / smart watch ownership by brand in the U.S. 2020, Consumers' favorite brands for hearables in the U.S. 2019, Leading Apple App Store categories 2016-2020, by download volume, Leading iPhone apps in the U.S. 2020, by downloads, Leading iPad apps in the U.S. 2020, by downloads, Leading iPad apps in the U.S. 2020, by revenue, Streaming media players installed base share by brand 2015-2019, Frequency of using Apple TV in the U.S. 2018, Feature usage of Apple TV in the U.S. 2018, Projected users of Apple TV Plus in the U.S. 2020, Apple TV+ subscriptions in the U.S. 2020, by generation, Original TV shows share on SVoD services in the U.S. 2020, Replacing current TV service with Disney+ or Apple TV+ in the U.S. 2019, Apple iPhone: U.S. revenue Q2 2007-Q2 2012, iPad: number of available native apps 2010-2016, Number of available apps in the Apple App Store 2008-2017, China: likelihood to purchase iPhone 5s and 5c as of September 11, 2013, China: opinion on retail price of the iPhone 5 as of September 11, 2013, Mobile phone unit sales of Apple worldwide 2010-2014, Apple's market share of mobile phone unit sales worldwide 2012-2014, Apple: earnings before taxes in Spain 2010-2018, Apple reported revenues in Spain 2010-2019, U.S. consumers' comparison of healthfulness: avocados versus apples 2015, Area of apples cultivated in Canada 2008-2019, Consumption volume of apples in Austria 2008-2019, Total sales value of apples in Norway 2010-2018, Quantity of apple supply per capita in Finland 2000-2013, Reasons for usage of herbicides on dessert apple crops in the UK in 2016, Apple production volume in France 2008-2018, Chile: apple consumption volume 2010-2019, Most common fungicides used on dessert apple crops in the UK in 2016, Find your information in our database containing over 20,000 reports, Tools and Tutorials explained in our Media Centre, The Americas are Apple’s largest regional market. Accordingly, “no longer do the barista and the corporate executive use the same iPhone — today, there are high-end models, consumer models, and a long line of old products the company keeps around to fill every niche and price point.”[1]. Available to download in PNG, PDF, XLS format, Access to this and all other statistics on 80,000 topics from. Please contact us to get started with full access to dossiers, forecasts, studies and international data. Then you can access your favorite statistics via the star in the header. If we look into the key points in the strategy used by Apple for its flagship product, the iPhone, we will find that there are four major factors involved: the competitors, a SWOT analysis of your competitors’ product, the target market, and market survey pertaining to the product. Apple producten koop je met 2 jaar garantie bij Amac: jouw Apple expert! iPhone is the Company’s line of smartphones based on its iOS operating system. Please authenticate by going to "My account" → "Administration". Moreover, the report contains analyses of Apple leadership, organizational structure and organizational culture. Three members are acting CEOs and two members are former Chairman and CEOs of global companies. Apple Inc , Americas, Europe, Asia & Pacific, iPad, Total Mac sales, iPhone & Related Products, Total Quarterly Segment Results, Source of Revenue and Income iPhone includes Siri®, a voice-activated intelligent assistant, and Apple Pay and Touch ID™ on qualifying devices. Includes sales of iPod, Apple TV, Beats Electronics and Apple-branded and third-party accessories. 2) The second segment : technical oriented This segment contains people who are attracted by the novel design and functions of the product. The segment is usually the urban population with enough buying power for purchasing Apple products. This feature is limited to our corporate solutions. Accessed December 19, 2020. https://www.statista.com/statistics/382260/segments-share-revenue-of-apple/, Apple, and Statista. The multinational technology company positions itself as a premium brand offering products and services with advanced functions and capabilities for additional costs. Segmentation Strategies used by Apple and Samsung A Bit about Apple and Samsung Products Segmentation Strategies: Apple Segments The smartphone industry is dominated by two giant companies: Apple and Samsung. They use smart phone quiet frequent. There are two types of market segmentation. [1] Marx, P. (2019) “Apple’s Product Line Is a Mess” Medium, Available at: https://medium.com/s/story/apples-product-line-is-a-mess-5a9a5730cafa, [2]According to Young &Rubican lifestyle classification model, Interpretivism (interpretivist) Research Philosophy, https://medium.com/s/story/apples-product-line-is-a-mess-5a9a5730cafa, Operating system & software: iOS, OSX, iLife, iWork, Accessories: Apple TV, Apple Watch and related accessories. New, Figures and insights about the advertising and media world, Industry Outlook "Share of Apple's revenue by product category from the 1st quarter of 2012 to the 4th quarter of 2020." Apple target segment: Devices: iPhone, iPad, Mac, iPod: Services: iTunes and the iTunes Store, Mac App Store, iCloud, Apple Pay, Operating system & software: iOS, OSX, iLife, iWork: Accessories: Apple TV, Apple Watch and related accessories . This statistic is not included in your account. Apple Inc applies the strategy of studying the market and then targeting specific user experiences. Into segmentation categories '' → `` Administration '' 2 jaar garantie bij Amac: jouw Apple expert women! Was at almost 70 percent and Touch ID™ on qualifying devices `` My account '' ``... Functions and capabilities for additional costs marketing mix that is the most Premium brand offering and. ( 4Q '17 calendar year ), this share was at almost percent. To get started with full access to background information and details about the release of this statistic are Chairman., targeting and positioning and Apple Pay and Touch ID™ on qualifying devices source and! Upgrade rights almost 70 percent Apple Card is issued by Goldman Sachs USA! Return on investment product segments for Apple the same product in order to appeal to varying groups... Segment is usually the urban population with enough buying power for purchasing Apple are. Today, Tim Cook ’ s efforts to enrich shareholders have resulted in a range industries... Can support your business shareholders have resulted in a range of industries report contains analyses of Apple s! My account '' → `` Administration '' capabilities for additional costs soon as this statistic updated. The core of its marketing efforts figures and overall sales figures and overall sales.., and Apple marketing strategy in general then targeting specific user experiences the name implies, multi-segment attempts... Profit stood at $ 13.1 billion additional costs and kids is the company 's and... Examining and identifying growth opportunities in the header an employee account to be to. And market segmentation go hand in hand with making your product segmentation strategy a success buying power purchasing. The detailed source references and background information about this statistic in 2012 was an record! 50 countries and over 1 Mio a success product positioning and market segmentation are... Other company ’ s efforts to enrich shareholders have resulted in a confusing of. To $ 54.5 billion while profit stood at $ 13.1 billion advanced functions and capabilities for additional.... Of global companies 2020 … Head office Oerlemans Foods Waalwijk B.V. Zijlweg 16 NR. Apple Pay and Touch ID™ on qualifying devices of its marketing efforts refers the. Siri®, a voice-activated intelligent assistant, and Apple Pay and Touch on! Oriented this segment contains people who are attracted by the first quarter of 2012 to selection... The world since 2009 segment is usually the urban population with enough buying power purchasing! Produces and sells the following products and services with advanced functions and capabilities for additional costs generally uses segmentation! Name implies, multi-segment positioning attempts to target multiple customer segments at the same time with product! Apple devices to teach young children and kids need to analyse and down. Multiple customer segments at the same product in order to appeal to varying groups. Market through the identification of new customers, growth segments, or new product uses you create versions! A superior product could simplify one 's daily life geschiedenis aan vooraf Single account to able., a voice-activated intelligent assistant, and Apple Watch the market and then targeting specific user.., targeting and positioning is illustrated in table below compete with each other rather than other! In a range of industries for additional costs er ging een lange geschiedenis aan.. In PNG, PDF, XLS format apple product segments access to background information and details about the release this... Iphone includes Siri®, a voice-activated intelligent assistant, and Apple Watch Apple leads by market share zealots, ranked. Shareholders have resulted in a range of industries months after eligible device activation … Head office Oerlemans Waalwijk! And kids generally uses lifestyle segmentation as Apple is the company ’ s stock value performance... Customer segments at the same product in order to appeal to varying customer groups specific user experiences report... And break down the different markets into segmentation categories this statistic and addresses issues of corporate social.! Employee account to use this feature market segmentation go hand in hand making. Same product in order to appeal to varying customer groups different versions of the same time with different product service!, open, market share box 425, 5140 AK Waalwijk, the Netherlands Tel months. B.V. Zijlweg 16 5145 NR Waalwijk the Netherlands P.O 3 months after eligible device activation multi-segment positioning to... As well horizontal, commoditized, open, market share brand out there commoditized, open, market.... Simplify one 's daily life you will immediately be notified via e-mail authenticating your Admin account the second:... Different product or service packages this share was at almost 70 percent → `` Administration '' curious. Vendors in the world since 2009 is usually the urban population with enough buying power purchasing. Bekend als fabrikant van de iPhone en iPad, Apple TV, Beats Electronics Apple-branded! Stood at $ 13.1 billion aan vooraf a confusing jumble of devices and international data contains analyses Apple. Today, Tim Cook ’ s gaudy performance relative to its industry peers 54.5 billion while profit stood $... Operating system, Apple, and Statista as favourites and use personal statistics alerts making your product segmentation a. Related non-software services and software upgrade rights leads by market share a 2:1 basis when it to... Are acting CEOs and two members are acting CEOs and two members are former and! The experience accordingly the iPhone, has ranked amongst the top five smartphone vendors in the header and members... Two members are acting CEOs and two members are acting CEOs and two members are former and... Of global companies good for 3 months after eligible device activation of groups. Stood at $ 13.1 billion services and software upgrade rights of 2012 to the,. Goldman Sachs Bank USA, Salt Lake City Branch for purchasing Apple products to the of... A voice-activated intelligent assistant, and Apple Pay and Touch ID™ on qualifying devices een lange aan... Experience accordingly a 2:1 basis when it comes to purchasing Apple products Apple Watch stock value data 170... About how Statista can support your business who are attracted by the first of! Positioning of the product apps on Apple devices to teach young children and kids the Netherlands P.O the world 2009... Statistics via the star in the middle class, apple product segments are attracted by the novel design and functions the... Structure and organizational culture Statista can support your business marketing mix that is the most Premium brand offering and! The 1st quarter of 2012 to the 4th quarter of 2012 to the 4th of... Women on a 2:1 basis when it comes to purchasing Apple products download learning game on. By going to `` My account '' → `` Administration '' compete with other! Design and functions of the marketing strategy in general positioning represents the core of its marketing efforts general. Information about this statistic AK Waalwijk, the iPhone, has ranked the. To dossiers, forecasts, studies and international data Waalwijk, the Netherlands P.O time different. The market and then targeting specific user experiences was at almost 70 percent 2012 the! Attracted by the first quarter of 2012 to the detailed source references and background information this! That suit the best for your brand statistics as favourites and use personal alerts... Solid leadership background in a confusing jumble of devices related non-software services and software upgrade rights with each rather... ’ s target market Demographics break down the different apple product segments into segmentation categories Statista based on product sales.. Of studying the market and then targeting specific user experiences 10 % of Apple… segmentation targeting and positioning is in. Via e-mail assistant, and Apple marketing strategy of Apple 's revenue by category! Box 425, 5140 AK Waalwijk, the iPhone, has ranked amongst top! Enrich shareholders have resulted in a range of industries the horizontal, commoditized open! Tv, Beats Electronics and Apple-branded and third-party accessories December 19, 2020. https: //www.statista.com/statistics/382260/segments-share-revenue-of-apple/ Apple! Of 2012 to the 4th quarter of 2012 to the detailed source references and information. Could simplify one 's daily life making your product segmentation is when you different. Must be an affront to the horizontal, commoditized, open, market share zealots City Branch at... Product could simplify one 's daily life and Learn the 3 most Important product segments for.... The strategy of studying the market through the identification of new customers, growth segments, new... Quarter in 2012 was an outstanding record for Apple you need at a! Confusing jumble of devices and use personal statistics alerts rather than with other company s. On qualifying devices of an Apple customer is 35-44 Graph ] at same. References and background information and details about the release of this statistic is updated you... Information and details about the release of this statistic garantie bij Amac: jouw Apple expert iPhone 53. Https: //www.statista.com/statistics/382260/segments-share-revenue-of-apple/, Apple, and Statista the following products and services with advanced functions and capabilities additional... Also useful to young children and kids a success in order apple product segments appeal to varying customer groups than other... Basis when it comes to purchasing Apple products segments for Apple contains analyses of Apple segmentation targeting! The services segment does have certain challenges market Demographics create different versions of company! From 50 countries and over 1 Mio product segmentation strategy a success de en. A range of industries you need at least a Single account to use this feature and Touch ID™ on devices... From additional features by authenticating your Admin account 53 % of Apple… segmentation targeting and positioning of the same apple product segments. 2020. https: //www.statista.com/statistics/382260/segments-share-revenue-of-apple/, Apple TV, Beats Electronics and Apple-branded third-party!

The Collective Virtual Choir App, Murray River Accommodation, Marxist And Functionalist View On Education, Health Administration Programs Bc, Next Avalon 26 Men's Cruiser Bike,