A specific set of heuristics contains empirical rules of thumb, best practices, standards, and conventions that have been observed to work over long periods. A great product designer should talk about the many different types (depending on the project and the design phase) of user tests they employ - from behavioral and attitudinal, to qualitative and quantitative, each with a defined number of participants for optimal results. This is where the problem they’ve come to you with, and the goals they have in mind can start to “separate”. For usability testing, the designer should discuss the methodologies they used. Take notice if the designer is aware of and follows the World Wide Web Consortium’s ”Web Content Accessibility Guidelines.” Have they performed an accessibility analysis on a previous project? Issues that need to be looked at in-depth before putting pen to paper. They should be willing to walk step by step through an ideal product design approach they consider essential to excellent product design and that guides them to robust working solutions. The customer development process starts with a problem interview, but in order to gain insight into the problem customers are having, we first need to be clear about what we want to prove. Not every “A” candidate worth hiring will be able to answer them all, nor does answering them all guarantee an “A” candidate. This is a great resource for web design questions and even those suggestions being mentioned in the comments! Unmoderated user testing is when participants are given the test with a set of tasks, and the computer walks them through it, records the session, and collects the data. Or if you have any doozies you always include in your own client interviews, then feel free to share them below in the comments. If you want to be the go-to person then you need to make sure your work improves people’s businesses. If they continue to acquire customers at such a high cost they’ll be out of business in 12 months. If you think I’ve missed anything. Successful product analysis will result in an actionable list of tweaks and enhancements that once implemented, will show measurable improvement to the product’s user experience. Simply put, a product survey is a tool that a company can use to learn what their users think about their products.Running a survey before launching a product means you get to see what people really want and need. A product designer helps identify, investigate, and validate a problem, then researches, designs, tests, and ships the solution. In fact, more often than not, there will be a boat-load of client interview questions fired at you from your prospect before they even consider taking your pitch or proposal any further. Never show up late to an interview or cancel without appropriate notice. When end users have specific requirements in terms of sensory constraints, the design should facilitate interaction and be even more empathetic. Listen for answers that include overcoming challenges of working with others with different agendas. A product designer will always face challenges around collaborating with professionals from other disciplines, such as C-level executives, marketing teams, sales teams, growth teams, product managers, engineers, and visual designers. Listen for the why, the methods they used, and what measurements they took. I’d say probably not. Also, listen for phrases like OKRs (objectives and key results) and KPIs (key performance indicators), which product designers have to grapple with when evaluating the success of their product designs at the business level. Listen for how they’d define a successful test, i.e., what key revelations were gathered and how the data was distilled into practical, actionable insights. For example, your potential client informs you of the following; But of course the implications can run far deeper. Gokhun is an interaction designer with several years of experience and special interest and expertise in marketplace and wellness startups. What does the term “design thinking” mean to you? What is your approach to making websites and platforms accessible to all user groups, including users with visual, hearing, and motor disabilities? 1. Listen for how a product designer keeps up with the industry—such as following design podcasts, reading design blogs and books, attending design conferences, webinars, and online training courses for ongoing learning, and more. The Product Manager Interview: 167 Actual Questions and Answers: This is the second edition of Lewis C. Lin’s book – previously titled The Product Manager Interview 164 Actual Questions and Answers – a great resource for both budding and seasoned product managers. How do they align their work with that of the goals of the business, the company’s brand, and marketing efforts? Look up the location in advance and be early. Jamie is a product director with two decades of industry experience. The term “design thinking” is often synonymous with human-centered design (HCD). It’s a form of solution-based or solution-focused thinking, with the intent of producing a constructive future result. Assuming that both of these are positive, the next step is to chat to them about design itself. Eric is an award-winning designer with a strategic approach focused on products with more than ten years of experience. A great product designer would talk about what a “design mindset” means, a comprehensive, holistic, end-to-end product design process, approaches, and methodologies. Check out Toptal’s. Great product designers are objective; they rely on tried and true principles, past learnings, white papers and studies, best practices, standards, and design conventions that have been tested, studied, and validated. What are some of the biggest trends in the product design field? A wiser man than I once said “If it ain’t broke, don’t fix it”. For instance, your interviewer might ask, "How would you design a phone for deaf people?" This affects where you can help and tells you what’s at stake. Without them you have no clear objectives. If a client tells you they need to redesign their marketing campaign, you need to know why, right? You’d be a fool to send a proposal without knowing if your client can afford to work with you. Perhaps more importantly, without a proposal your client has no idea whether you understand their problem. They may also talk about moderated user testing and unmoderated remote user testing. A great product designer should be able to demonstrate knowledge describing the differences, in particular how UX design is only one slice of the product design process and only one of many different disciplines that reside under the product design banner. It’s best not to focus on the tool (Mixpanel, Pendo, Google Analytics, Optimizely, Adobe Target, etc.). The Design Thinking Process Using Great Questions. Setting them an assignment is equally important. Again, it’s the why that’s important—listen carefully for what it is in the product’s design that makes these their favorite apps. The product manager acts as the voice of the customer to the business team, engineering team and design team. Core Product Questions: 1. You want your client to succeed, and you also want to use this data to land future business. If they don’t have a clearly defined goal, do all you can to help them find that goal. "A product is well-designed when it's simple, intuitive and promises what it delivers. It could be something as simple as an offhand remark made by a friend that turned into insecurity. (Unmoderated testing examples may include eye-tracking, click-tracking heatmaps, online card sorting exercises, and more.). Listen for passion and knowledge. If a certain channel is bringing you more leads than another, work it even harder. Find a world-class Product Designer for your team. It’s more important to listen for the why rather than give credence to names or which design guru it is. She's led many international teams spanning the globe, delivering top-notch product and application designs using the latest technology platforms. Is your client looking to make more money, generate leads, increase trial signups, heighten brand awareness or annoy their ex-business partner? How do they keep on top of current design trends? They may discuss new prototyping tools that save developers and designers time by converting the design to code, or may explain an evolving trend and how terrific it is to be at the forefront of technology. A great product designer would take a step back and ask smart questions to uncover the issues a client may have with the design. Ultimately it’s on you to find out what your client needs. What you want to hear: One of the candidates I interviewed delivered a good answer: This showed he really knew what he was doing. Most of all, it’s a “people first” approach—a design process mindset that designs products around people’s needs, motivations, and behaviors. While there is no right or wrong answer, a good product designer should have extensive knowledge about the product design process and possess a “design mindset.” Product design is not just about nice-looking screens, it’s about finding the best solutions for the businesses they serve and the end users. Gathering, analyzing, and translating both qualitative and quantitative user data into “actionable insights” may pose another challenge. Here is the ultimate list of Product Design product manager interview questions and answers to prepare you for your PM job interview. They may have a challenge justifying their product design process to specific stakeholders—it may seem too costly and take too long. Apart from the above, listen for product design methodologies that will help align the product’s design with business goals and marketing and which encompass the company’s brand promise. It helps them accomplish their job more quickly, so they’d try and reduce even more unneeded steps in the workflow. It also helps your client to focus on the problem. How do they advocate for those mentioned above in making their case? A good product designer is going to be excited about this topic; the answer will help you understand where their current focus lies. Hailing from the Pacific Northwest, she moved her freelance business from Portland, Oregon, the US to Amsterdam, the Netherlands in 2011; where she currently resides. This piece is a part of ‘ The Career Strategist ’ blog series This is the second installment of a three-part interview series with some of the designers we have at Hired. The answer will help you discover what kind of product designer you may be hiring. Using a case study, a great product designer would demonstrate the understanding that they’re not just designing an interface, a website, or an app, but also a way to solve a business problem. Product Questions to Ask Throughout Your Product Development Life Cycle How do you identify a well-designed product? UX designers focus on investigating behavioral patterns, explore the multitude of ways in which an application might solve a user need, and then set out to optimize a digital product’s user experience. 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