Deadpool’s resounding success resulted from its cost-effective marketing scheme, which applied the theory of Media Convergence to create a marketing phenomenon at the beginning of 2016. Instead, I want to argue that convergence represents a shift in cultural logic, whereby consumers are encouraged to seek out new information and make connections between dispersed media content. Moscow: Ranepa “Delo”. View or download all the content the society has access to. I launched this site in June in anticipation of the release of my new book, Convergence Culture: Where Old and New Media Collide. ISBN-10: 0-8147-4281- (cloth5 : alk paper. ) Global. Published by: NYU Press. . ), Childe on Writing in Ancient Sumeria and Egypt, Ong on the Differences between Orality and Literacy, Socrates on the Forgetfulness that Comes with Writing, … Henry Jenkins is accepted by media academics to be the father of the term with his book Convergence Culture: where old and new media collide. When a new technology is created, both the manufacturers and the users of the product influence the way it is used. Jenkins, Shirky and others clearly contrast with the more traditional media effects theory models, which see the media as powerful and the audience as passive. Convergence Culture by Henry Jenkins, 9780814742952, available at Book Depository with free delivery worldwide. 6. It should be mandatory reading for anyone trying to make sense of today's popular culture--but thankfully, a book this fun to read doesn't need a mandate. In the world of media convergence, every important story gets told, every brand gets sold, every consumer gets courted across multiple media platforms. BUY . . I am going to be using this blog to talk about some of the issues raised in the book -- including providing some of the sections I had to edit out of the book for length reasons, updating some of the case studies in the book, commenting on recent events which reflect some of the book's key themes, and responding to questions and criticisms from readers. This may result in some cut back in the number of entries per week but I am going to try to continue to get out something every weekday, even if it means more use of interviews and guest bloggers to fill in some gaps in my schedule. by Henry Jenkins. 22-24). I. Bookmark File PDF Convergence Culture Henry Jenkins Convergence culture - Wikipedia Henry Jenkins provides a fascinating account of how new media intersects old media and engages the imagination of fans in more and more powerful ways. Convergence occurs within the brains of individual consumers and through their social interactions with others. Jenkins - fandom theory. By convergence, I mean the flow of content across multiple media platforms, the cooperation between multiple media industries, and the migratory behavior of media audiences who would go almost anywhere in search of the kinds of entertainment experiences they wanted. As Henry Jenkins points out in his influential book Convergence Culture: Where Old and New Media Collide: 3. Media theorist Henry Jenkins identifies the five kinds of convergence as the following: Economic convergence is when a single company has interests across many kinds of media. And along the way, I will be sharing more about the work we are doing through the Comparative Media Studies Program at MIT to put the ideas found in these books into practice through work on consumer culture, media. In any case, I plan to continue to blog once classes start back up. Convergence culture can be defined as the merging or coming together of different media; the flow of content across different media platforms which then leads to the interaction between media audiences who seek to create … “There will never be one black box controlling all media”. In media literature the term convergence is used to present and explain many different phenomena. But it isn't the only reason for this blog. Categories of Convergence Let's take a look at the five categories of convergence. The American media environment is now being shaped by two seemingly contradictory trends: on the one hand, new media technologies have lowered production and distribution costs, expanded the range of available delivery channels, and --Howard Rheingold, author of Smart Mobs: The Next Social Revolution, "I simply could not put this book down! --Bruce Sterling, author, blogger, visionary, "Henry Jenkins offers crucial insight into an unexpected and unforeseen future. The key work in Jenkins' development of this. I've wanted to do this for a long time but like many of you, I have been procrastinating. (2018). Media theorist Henry Jenkins argues that convergence isn’t an end result (as is the hypothetical black box), but instead a process that changes how media is both consumed and produced. It takes completely separate ideas and smashes them together, so that we're left with one big idea. Copyright 2019. : Here's What You Missed This Season, Youth Power in Precarious Times: Interview with Melissa Brough (Part Two), Youth Power in Precarious Times: Interview with Melissa Brough (Part One), What Science Fiction Media Gets Wrong About Facial Recognition, Transgressive Queer Space-Making in London, Jamming the Olympic Rings: Anti-Olympics Art Across Space and Time. “A medium’s content may … Read this book using Google Play Books app on your PC, android, iOS devices. Global convergence is the last of the categories projected by Jenkins. Happy to be in the mix with two other authors @, How Do You Like It So Far? The Tiny Miracles Foundation. Right now, convergence culture is getting defined top-down by decisions being made in corporate boardrooms and bottom-up by decisions made in teenagers' bedrooms. To many who grew up in a world dominated by so-called old media, there is nothing organic about today’s mediated world. In 2006, Henry Jenkins’ Convergence Culture: Where Old and New Media Collide was published in which the celebrated media scholar mapped the industrial, technological, and social convergence that had emerged since the birth of the so-called ‘digital age’. Educators, media specialists, policy makers and parents will find Convergence Culture both lively and enlightening." „Convergence is an ambiguous concept. ", --Cory Doctorow, author of Someone Comes to Town, Someone Leaves Town and co-editor of Boing Boing. Media Convergence - Ebook written by Dwyer, Tim. Download for offline reading, highlight, bookmark or take notes while you read Media Convergence. Your email address will not be published. View or download all the content the society has access to. (in Russian) Jenkins, H. (1992). Posted on July 8, 2015 July 9, 2015 by Richard Sarati. Designed for A Level Media Students Participatory culture Jenkins noted that the development of “new” Media (roughly post 2000) has accelerated “participatory culture”, in which audiences are active and creative participants rather than passive consumers. Frankly, one of the challenges of writing about contemporary media change is that many of the specifics of popular culture will have shifted by the time a print book appears, so I am excited to have a space where I can play catch-up. Henry Jenkins is the Provost's Professor of Communication, Journalism, Cinematic Arts and Education at the University of Southern California. The book is now out and can be purchased here. Download for offline reading, highlight, bookmark or take notes while you read Media Convergence. First published in 2006, Henry Jenkins’ book, “Convergence Culture – Where Old and New Media Collide” discusses the intersection of three central ideas in a growingly interconnected world. Jenkins’s concept of organic convergence is perhaps the most telling. However, there are other categories of convergence at play, too, identified by media scholar Henry Jenkins. A description of Convergence Theory. Unlike most predictions about how New Media will shape the world in which we live, the reality is turning out far stranger and more interesting than we might have imagined. We are learning how to use that power through our day to day interactions within convergence culture. Nothing organic about today ’ s concept of convergence sharp eye for 'what all... 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