Die techno­lo­gi­schen Fähig­keiten der Arbeiter in Deutschland sind im inter­na­tio­nalen Vergleich schon heute vergleichs­weise hoch: Deutschland liegt gegen­wärtig mit einem Anteil von 14% der Arbeits… hereLearn more about cookies, Opens in new The sharing and resale market will become an even bigger business than the retail market. tab. Michael Krigsman: What's the next step beyond digital transformation? Imagine if we could then take those innovations and circular business models to scale. tab, Engineering, Construction & Building Materials, Travel, Logistics & Transport Infrastructure, McKinsey Institute for Black Economic Mobility. — A central team to monitor value capture. McKinsey: Has the COVID-19 pandemic changed the way H&M thinks about those initiatives? In surveys, about 80 percent of consumers tell us that they are shifting toward more casual wear, street wear, and loungewear; office wear is declining. We use cookies essential for this site to function well. There have certainly been shifts in consumer behavior over the past several months: people doing much more of their shopping online, buying more loungewear and less office wear, and so on. People create and sustain change. What is a digital business? Learn about The casual workweek is here to stay. Digital communication with customers is key to fashion companies’ survival COVID-19 Digital Retail May 22, 2020 With their customers increasingly online, fashion companies need to engage them with authentic messages over email, social media, and other digital channels—even while most people aren’t currently spending. Mehr als 1.000 Digitalisierungsexperten arbeiten Digital Labs und unterstützen unsere Klienten in der digitalen Transformation der Grundlagen, des Kerngeschäftes und auch beim Aufbau neuer Geschäfte. tab, Engineering, Construction & Building Materials, Travel, Logistics & Transport Infrastructure, McKinsey Institute for Black Economic Mobility. Ari Libarikian: I'm good, Michael. Seine ganze Leidenschaft gilt der Fashion- und Luxusgüterbranche und in beiden Bereichen bringt er umfassende Expertise mit. So says Vanessa Rothschild, who has helped lead the company’s sustainability efforts for more than four years. I think the big winners in the future will be those fashion players that can embrace circularity and digitization at the same time. Future winners will be companies that can problem-solve for customers and create long-term relationships with customers—companies that provide solutions and services, not just products. Video . Global Digital Transformation in Fashion Market Research Report 2020 carries in-depth case studies on the various countries which are involved in the Digital Transformation in Fashion market. Digital upends old models. My definition of circular fashion is an industry in which resources and products stay in use for as long as possible before being recycled or regenerated into new products, again and again. McKinsey weist erneut darauf hin, dass nur ein kleiner Teil der Transformationsprojekte, im McKinsey Sinn die etwas weiter gefaßt die Änderung von Geschäftsprozessen aller Art, von Erfolg gekrönt sind. McKinsey is a thought leader when it comes to digital transformation. Please click "Accept" to help us improve its usefulness with additional cookies. Please email us at: McKinsey Insights - Get our latest thinking on your iPhone, iPad, or Android device. Damit eignet es sich hervorragend, um die digitale Transformation deines Unternehmens zu planen. Grund dafür ist, dass Stellen im verar­bei­tenden Gewerbe immer weniger physische Kraft und händi­sches Steuern von Maschinen erfordern. H &M Group, the world’s second-largest clothing retailer, is betting that people will choose and buy clothes differently from the way they have in the past—and it sees itself as a potential catalyst for that change. As retail reopens, it is pretty clear that brands will have to manage new types of customer behaviours. Our flagship business publication has been defining and informing the senior-management agenda since 1964. When it comes to circular products, there are a lot of super interesting things happening in material innovation. Vanessa Rothschild: By 2030, it might be possible to make new products out of postconsumer waste—and maybe even out of carbon emissions! Another bold prediction: through increased focus on environmental issues beyond climate change—biodiversity, for one—the fashion industry will become a force for change in other industries. Please try again later. McKinsey: To that end, what are some of the most innovative or highest-impact circular initiatives at H&M right now? Most transformations fail. Eine Zeit, in der sich Mode-Unternehmen nicht nur mit den Herausforderungen befassen, sondern sich auch mit … Over a three-month period, US e-retail grew as much as it had in the past decade. Vanessa Rothschild: First and foremost, fashion retail will be a very scrutinized market: consumers, stakeholders, and companies themselves will have much higher demands for transparency. We're talking about digital business. At H&M Group, we’re testing circular models through a variety of initiatives such as COS Resell, a digital space for buying and selling preowned items. cookies, Back to Charting the path to the next normal, McKinsey_Website_Accessibility@mckinsey.com, Fashion’s digital transformation: Now or never. hereLearn more about cookies, Opens in new In addition, consumers are making more conscious choices about what they wear, and that’s where we see them starting to embrace circular business models. Die Studie “State of Fashion 2019” von The Business of Fashion und McKinsey & Company: 20 börsennotierte Modeunternehmen dominieren mit der größten Wertschöpfung die Branche – 10 Trends – von grundlegenden Veränderungen im Verbraucherverhalten bis hin zu einer fundamentalen Transformation des Fashion-Systems – werden die Mode-Branche im Jahr 2019 prägen – China … The… Bereits im April dieses Jahres erschienen, aber eben erst in der Leseliste aufgetaucht: der McKinsey Report zum Thema Digital Transformation. What are your primary responsibilities? Vanessa Rothschild is the global sustainability steering and development manager at H&M Group. Ari Libarikian: In this era, customers are expecting more and more technologically enabled services. Vier von fünf Verbrauchern (80%) in Deutschland, Spanien, Frankreich und UK glauben, dass ihre finanzielle Situation für mehr als zwei Monate beeinträchtigt wird, 38% von ihnen planen ihre Haushaltsausgaben zu kürzen. Practical resources to help leaders navigate to the next normal: guides, tools, checklists, interviews and more. Doing business in this way, coming up with all of those innovations, requires diversity of thought. cookies. James recently discussed the ingredients of a successful digital transformation with McKinsey’s Barr Seitz. In our 2016 survey, the rate of success was 20 percent; in 2014, 26 percent; a… Digital refashioned: Why post Covid-19 digital transformation will be a gift to fashion brands and their customers. Our mission is to help leaders in multiple sectors develop a deeper understanding of the global economy. This interview was conducted by Karl-Hendrik Magnus, a senior partner in McKinsey’s Frankfurt office, and Monica Toriello, an executive editor in the New York office. Select topics and stay current with our latest insights, For H&M, the future of fashion is both ‘circular’ and digital. The European fashion industry registered the equivalent of six years’ growth in online shopping penetration from January 2020 to August 2020. But the really exciting part is when we start to scale these business models, and when we decouple business growth from resource use. We strive to provide individuals with disabilities equal access to our website. We're speaking with Ari Libarikian who is a senior partner with McKinsey& Company. Das sind Ergebnisse der Studie „Fashion’s new must-have: sustainable sourcing at scale“, für die McKinsey 64 Chief Purchasing Officers (CPO) befragt hat, die insgesamt mehr als 100 Milliarden US-Dollar Beschaffungswert verantworten. Subscribed to {PRACTICE_NAME} email alerts. Die Unternehmenskultur spielt die größte Rolle bei der digitalen Transformation. Das Framework wurde 1999 in “The Alchemy of Growth” vorgestellt. Companies in the industry will need to support one another. Today, as H&M Group’s global sustainability steering and development manager, Rothschild and her colleagues work to define and achieve the company’s sustainability goals, which include using only sustainable materials by 2030 and having a “climate positive” value chain—one that reduces more greenhouse gases than it emits—by 2040. McKinsey investiert ständig in den weiteren Aufbau von Wissen in den Themen, die für die Branche von entscheidender Bedeutung sind. Today, just 26 percent of respondents […] Please click "Accept" to help us improve its usefulness with additional cookies. Consumers are also expecting comfortable, friction-free shopping. Learn about Overcoming pandemic fatigue: How to reenergize organizations for the long run, What’s next for remote work: An analysis of 2,000 tasks, 800 jobs, and nine countries, The future of fashion: Sustainable brands and ‘circular’ business models. Reinvent your business. Laut McKinsey Studie „State of Fashion 2019“ ist nun Zeit für Aufbruch. How are you? Achim Berg ist Leiter der globalen Apparel, Fashion and Luxury Practice von McKinsey. Our mission is to help leaders in multiple sectors develop a deeper understanding of the global economy. And how do you see those initiatives evolving over the next ten years? We define a successful transformation as one that, according to respondents, was very or completely successful at both improving performance and equipping the organization to sustain improvements over time. Our flagship business publication has been defining and informing the senior-management agenda since 1964. Vanessa Rothschild: Within H&M Group’s Global Sustainability Department, we’ve been working a lot on integrating sustainability into the business. McKinsey: That sounds like a difficult job—particularly because, in many parts of the world, H&M is still associated with fast fashion rather than sustainable fashion. Something went wrong. McKinsey’s report for fashion retailers is a strong reminder to the retail industry that the challenges which they were confronted with during the peak of the Covid-19 pandemic were not a result of the pandemic, and as such, are not going away. The “development” part means that my team works on raising awareness of circular business models and setting up the ambition so that we can drive those business models into the core of H&M Group’s business in a strategic and truly integrated way. Never miss an insight. Second, it will be a much more cocreated market. They’ll become interconnected initiatives that form the core of our business. Consumer demand for comfort, in every sense of the word, is growing: both comfort in terms of styles and fashion trends, but also comfort and convenience in customer interactions. One concrete example is the Looop, our garment-to-garment recycling machine, which is now in one of our Stockholm stores. Mode-Unternehmen müssen sich 2019 in einem schwierigen wirtschaftlichen Umfeld bewähren. Press enter to select and open the results on a new page. McKinsey’s Apparel, Fashion & Luxury Group in Europe conducted a virtual roundtable discussion with European-based executives at leading digital fashion-related companies about their experience managing operations under lockdown. We use cookies essential for this site to function well. Digital transformation as a Trojan horse. The present working paper summarizes selected findings of the macro-economic simulations conducted as part of the study "Shaping the digital transformation in Europe", which assess the potential impact of disruptive digital technologies on the economy and society in the EU and its member states. One more question: What are your boldest predictions about the next decade in sustainable fashion? In Deutschland wird der Rückgang der Arbeitszeit, die auf den Einsatz händi­scher Fähig­keiten entfällt, mit minus 22% bis 2030 noch deutlicher sein als in anderen Ländern. Flip the odds. Learn more about cookies, Opens in new By 2030, these initiatives won’t just be scattered, sporadic initiatives. What does it mean? Wie die Antworten der gut 2.100 befragten Entscheider zeigen, spielen technische und finanzielle Faktoren eine geringere Rolle. McKinsey: Your job title is quite long. Artificial intelligence (AI) and 3-D technologies are helping us take huge leaps in that area. A concept that I believe has amazing potential is embedding technology into the products themselves: How can we use on-product technology to enable a digital wardrobe? Flip the odds. If you would like information about this content we will be happy to work with you. How do you foresee consumer apparel-shopping preferences changing postpandemic and over the longer term, and what will that mean for circular business models? Practical resources to help leaders navigate to the next normal: guides, tools, checklists, interviews and more, Learn what it means for you, and meet the people who create it, Inspire, empower, and sustain action that leads to the economic development of Black communities across the globe. Entscheider zeigen, spielen technische und finanzielle Faktoren eine geringere Rolle finanzielle Faktoren eine geringere Rolle 2020 to 2020... More question: what does that look like a decade from now one.! Beiden Bereichen bringt er umfassende Expertise mit sustainable fashion between now and 2030, it might be possible make... Since 1964 worn-out clothes that can embrace circularity and digitization at the same time fashion players that can embrace and. 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